Rustic or Clean?

I came across this shed couple of weeks ago when helping friend with a bit of gardening. I love the atmosphere, nature making itself home inside out…
Unable to escape my designer brain I got into thinking how greatly would this rustic image work with some brands.
As I love the image and I am Lionique, would that image suit my brand then?
No it wouldn’t. Despite my brand values are based on my view of the world, they represent my business set of values, not my personality in full.
My brand is change, excitement and innovation, whilst this shed is beautiful but static, locked in time.

What is your thinking when choosing visuals to represent your company? Are they strong, consistent representations of your brand values? Or do you go for a first image you personally like?

Think about it… And let me know!

By | 2016-11-06T12:12:47+00:00 June 3rd, 2016|Impressions|5 Comments

About the Author:

Sasha Kader is the Founder, Managing Director and proud face of management consulting agency Lionique London Limited.

5 Comments

  1. Jackie 1st November 2016 at 9:52 am - Reply

    My shed is possibly the tidiest shed in the world! And yes, it reflects my brand personality, which is all about simplicity. Thanks for the insight.

    • Victory 9th March 2017 at 3:49 pm - Reply

      I love these arictles. How many words can a wordsmith smith?

  2. LioniqueLondon 2nd November 2016 at 10:43 am - Reply

    Why am I not surprised? 😉 Welcome Jackie!

  3. Rafaela Reinholt 25th September 2017 at 7:44 am - Reply

    Fantastic site. A lot of useful info here. I am sending it to some friends ans also sharing in delicious. And obviously, thanks for your sweat!

    • LioniqueLondon 3rd October 2017 at 9:26 am - Reply

      That’s great, thank you Rafaela. If there were any topics you would like to hear about, just let me know!

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