I came across this shed couple of weeks ago when helping friend with a bit of gardening. I love the atmosphere, nature making itself home inside out…
Unable to escape my designer brain I got into thinking how greatly would this rustic image work with some brands.
As I love the image and I am Lionique, would that image suit my brand then?
No it wouldn’t. Despite my brand values are based on my view of the world, they represent my business set of values, not my personality in full.
My brand is change, excitement and innovation, whilst this shed is beautiful but static, locked in time.

What is your thinking when choosing visuals to represent your company? Are they strong, consistent representations of your brand values? Or do you go for a first image you personally like?

Think about it… And let me know!