Outdated website and communications not profiling the premium nature of the company clients
Unclear differentiation versus their competitors
Low sales and enquiry conversion rates
Ineffective marketing campaigns
Current situation assessment and workshops conducted
Structure and visual design of the website redesigned
Niche marketing campaigns deployed with focus on specific airlines and flight routes
New, surprising differentiation was identified, with benefits that were suddenly obvious and clear
Based on the new differentiation a new grouping of target audiences were developed, with their own benefits, user journeys and communications
Immediate response in conversion rates and word of mouth
Launch of the new website sparked interest of the current clients and assisted company to immediately cross sell and up-sell their services
Niche marketing campaign is consistently bringing increasing numbers of new clients and enhancing brand awareness
WHAT OUR CLIENT SAYS
“I am excited and very happy I decided to use Lionique. I like the way Lionique has a system to things. There is clear and obvious method to the way Lionique approaches marketing.
They take their time to get to know the business, they know how to manage what you have and still get the best. Example – my budget is not great, but I feel we are still getting top quality service while they know how to use what you have before you.
I personally like the fact that I can see a clear path, we are now beginning to set clear metrics and goals that I can almost see and touch.”