ARE CROWDS FOLLOWING YOU OR ARE YOU CHASING THEM?
POWERFUL BUSINESS [CHARISMA]TM DEMONSTRATES WHEN:
People buy from you without considering your competition.
They defend your business against anyone who would dare to consider anyone else.
Your clients keep coming back to you.
Your competitors talk about you.
People you don’t know know you and your business.
People quote your taglines.
You have more new inquiries then your business needs.
You can be selective who to work with.
People come and ask to work for your business.
1: POWERCLASSES & STRATEGIES
Brand Values Proposition
– Core, Emotional, Functional
Lighthouse, Brand Persona,
Values Implementation
Personas Identification
and Creation
Personas Focused
Benefits