SASHA KRYSTAL MA
Sasha Krystal is the Founder, Managing Director and proud face of Lionique London Limited. A talented designer and marketing strategist, Sasha ran her own successful design consultancy in the Czech Republic. In 2004, she moved to Brighton and then to London to further her studies at the University of London. By now, Sasha was gaining a reputation as a rising star on the European creative scene. Her work was featured in Creative Review Magazine; her animation ‘Moths’ was screened at the Brighton Festival; and she won a Computer Arts Excellence Award for her multimedia project ‘Parlophone Festivals’. A spell at respected London design agency Thin Martian strengthened her profile still further, and provided the opportunity to play a lead role on design projects for globally-renowned clients including Microsoft and Xbox. In 2007, Sasha founded her own design consultancy, Sakr Design, and settled in Shoreditch.
Lionique was founded in 2012. The consultancy is a natural culmination of Sasha’s years of experience and skills in design, marketing, brand-building and business development. Her unique methodology, [MEMO]TM, has received tremendous acclaim, supporting start-ups, established medium-size businesses and larger corporates in a wide range of business activities; from re-branding initiatives through to mergers and new market ventures.
“Business is not just my work – it’s my passion. I truly believe that creativity and strategy can and should work together in harmony: it’s the only true way to bring a business proposition and brand experience fully to life in the eyes of the business owner, employees and customers. What’s more, it’s fun – and business should be enjoyable as well as profitable.
My early career as a designer and my various studies and business ventures have taught me that one of the most valuable skills is the ability to listen and interpret. That’s what design is all about, really: understanding what a brand is trying to say, and translating that into something with personality, colour and a voice. For me, working with businesses to help them achieve this is a pure delight. I love watching businesses flourish as a result of my support. It’s proof that you really can achieve whatever you want – and thoroughly enjoy yourself while you’re achieving it.”