Project Description

CASE STUDY

CHALLENGE

  • Online presence outdated
  • Head office in the UK, rest in China – cultural differences and disagreements on how to present the company

SOLUTION

  • Brand Values Proposition Powerclass to identify focus for the international brand
  • Consulting sessions to identify internal sales processes and business structure
  • Bilingual website design and development with combined CMS and CRM system to match the business structure and processes

RESULTS

  • Presentation that reflects bi-cultural notion of the business and satisfies both UK and Chinese offices’ needs
  • Immediate increase of traffic and conversion rates due to new website launch
  • Increased sales teams productivity resulting in immediate growth of sales goals achievements

WHAT OUR CLIENT SAYS

“I have done a session of brand value proposition development with Sasha and the method she has developed is great to help us abstract the business vision. The excise was amazing and I am very satisfied with her contribution.”
Siqi Faissat, Managing Director, Siqi Faissat, Managing Director

WHAT WE DELIVERED

1: STRATEGY

Brand Values Proposition Powerclass

Consulting

2: IMPLEMENTATION

Website design

Website development

Bespoke CRM development as part of CMS