CASE STUDY

CHALLENGE

Deliver significant market share gains
Modernise presentation
Unify / formalise marketing communications

SOLUTION

[MEMO]^TM Audit Strategic Plan development to identify brand and marketing strategy
Simplification and consistency of the brand
Redesign of all online and offline presentational, marketing and sales materials to create consistency and highly professional look
Communicating new brand values throughout the business developing a strong brand lead culture and bringing focus to the business

RESULTS

New clarity on target audience groups and their benefits immediately brought missing focus and increased conversion rates significantly
Now understanding new market positioning and company differentiation, client stopped their hiring process, rewrote their questionnaire and set to bring on board a different type of sales person, who is now highly effective bringing in the right type of clients and projects
Company is again an industry niche leader with market share continuously expanding
The new website and presentational materials are designed and built sustainably, ready to support long term planned growth that includes expansion of services, markets and target audiences

WHAT OUR CLIENT SAYS

“Having worked with Sasha over the last year or so, I have come to respect her diligence, focus and creativity and look forward to reaping the rewards of our collective efforts to-date and on-going collaboration to professionalise our strategic thinking in terms of branding and marketing and the execution of our strategy. She is a STAR!”

Denver McCann, Managing Director, Numeritas