Project Description
CASE STUDY
CHALLENGE
- Outdated website and communications not profiling the premium nature of the company clients
- Unclear differentiation versus their competitors
- Low sales and enquiry conversion rates
- Ineffective marketing campaigns
SOLUTION
- Current situation assessment and workshops conducted
- Structure and visual design of the website redesigned
- Niche marketing campaigns deployed with focus on specific airlines and flight routes
RESULTS
- New, surprising differentiation was identified, with benefits that were suddenly obvious and clear
- Based on the new differentiation a new grouping of target audiences were developed, with their own benefits, user journeys and communications
- Immediate response in conversion rates and word of mouth
- Launch of the new website sparked interest of the current clients and assisted company to immediately cross sell and up-sell their services
- Niche marketing campaign is consistently bringing increasing numbers of new clients and enhancing brand awareness
WHAT OUR CLIENT SAYS
“I am excited and very happy I decided to use Lionique. I like the way Lionique has a system to things. There is clear and obvious method to the way Lionique approaches marketing.
They take their time to get to know the business, they know how to manage what you have and still get the best. Example – my budget is not great, but I feel we are still getting top quality service while they know how to use what you have before you.
I personally like the fact that I can see a clear path, we are now beginning to set clear metrics and goals that I can almost see and touch.”
VISUALS
Valuable information. Lucky me I found your web site by accident, and I am shocked why this accident didn’t happened earlier! I bookmarked it.
Thank you Gail, I’m glad you like it and bookmarked it. If there is anything you’d like to read about, just let me know. Also feel free to register for Cub Club, there is more useful content there! 😉