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Halusky 2016-11-06T12:12:48+00:00

Project Description

CASE STUDY

CHALLENGE

  • Multiple brands confusing potential customers
  • Website outdated and not responsive, not emphasising a premium quality of products sold
  • Company not achieving their ambition to extend market reach to new audiences within the UK
  • New business strategy needed support of brand & marketing strategy

SOLUTION

  • [MEMO]TM Plus Strategic Plan development to identify brand and marketing strategy
  • Unification of all company’s brands beneath one newly designed umbrella brand
  • New routes to market identification
  • Development of an ongoing content campaign to increase repeated business, cross sell and up sell

RESULTS

  • The strategic plan process identified a unique approach to engage and educate new audiences about products sold
  • The launch of the new brand and website immediately increased sales, reaching mobile and tablet users
  • Expansion of sales across the whole UK; growing company’s resellers base from 20 to 120 within a year
  • Annual campaign delivering double-digit opening and click rates versus the industry standard
  • Company’s turnovers doubled and tripled within two years
  • Brand awareness and market share are continually growing since the new brand launch

VISUALS

Halusky Logo
Halusky Carrier Bag
Halysky Newsletter
Halusky Corporate Documents
Halusky Website

WHAT WE DELIVERED

1: STRATEGY

[MEMO]TM Plus Strategic Plan

2: IMPLEMENTATION

Branding

Website design

Website development

Newsletter design & development

Corporate identity documents design & print

Gazebo design

Carrier bags design

Flyers design

Advert design

Copywriting

Launch Campaign

Annual Marketing Campaign

Event social media campaign

Project Management

9 Comments

  1. Nephi 10th March 2017 at 3:07 am - Reply

    That’s the thkiinng of a creative mind

  2. kevin 18th August 2017 at 11:53 am - Reply

    Commentaire dans ce qui concerne le webmarketing et les différentes stratégies digitales. C’est vrai que le marketing fonctionne si il est bien utilisé.

    • LioniqueLondon 18th August 2017 at 12:18 pm - Reply

      Yes, I agree. That’s why we first work on strategy to identify the best marketing mix and approach, which allows to minimise waste of resources and maximise the result of the campaigns 🙂

  3. PHP Autos Script 26th August 2017 at 4:25 pm - Reply

    I got what you mean , saved to bookmarks , very decent site.

  4. ergfirnolikz 19th September 2017 at 6:19 am - Reply

    I view something truly interesting about your web blog so I saved to my bookmarks.

    • LioniqueLondon 19th September 2017 at 10:50 am - Reply

      Thank you 🙂 We’ll be adding more case studies and impressions soon.

  5. Aide Lockart 25th September 2017 at 7:38 am - Reply

    Hey just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Ie. I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post to let you know. The design look great though! Hope you get the issue resolved soon. Thanks

    • LioniqueLondon 3rd October 2017 at 9:29 am - Reply

      Hi Aide, thank you for letting us know. Could you tell me what operating system and browser type and versions you are using, please? Screenshot would help too if you would be happy to provide that. We have tested the site, but of course there is always something easily missed. 😉 Thank you!

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