Executives Place2016-11-06T12:12:48+00:00

Project Description



  • After the first round of investment company needed to develop a clear focus and direction for the business
  • Current platform built purely by developers had all possible available features implemented without focus on user or company’s vision
  • Potential clients and partners were confused about what company does and what benefits they would receive


  • [MEMO]TM Plus Strategic Plan development to identify brand, communication and business strategy, clarify the concept and focus
  • Conceptual and structural review of the current platform to identify a new structure and features for the platform to be able to clearly deliver company’s vision, benefits and user centred product


  • All 3 directors brought to agreement on the approach of the growth of the platform and business itself
  • Immediate increase in users engagement and fast growth of new subscriptions due to clarity of the message, benefits and the platform features
  • Second round of investment received allowing for further acceleration of the growth and development of the platform



[MEMO]TM Audit Strategic Plan

Concept development



  1. Kaeden 9th March 2017 at 3:17 pm - Reply

    All of these articles have saved me a lot of heaedchas.

  2. Roger Borella 24th September 2017 at 8:33 pm - Reply

    You could certainly see your enthusiasm in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.

    • LioniqueLondon 3rd October 2017 at 9:41 am - Reply

      Thank you Roger, I’m glad you are enjoying my Impressions and our case studies. Do let me know if there is anything specific you’d like to read about!

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